Saturday, June 8, 2013

"I Want To Hold Your Hand/ This Boy" promo for Granada

On November 25 1963, The Beatles arrived at Studio Four, Granada TV Centre, Manchester in order to promote the new single which would be released to the public (in the UK) within four days.
This taping featured the Beatles playing along to the commercial recording of the A-side "I Want to Hold Your Hand" as well as the B-side (in the UK) "This Boy". Both of the songs used the same setting: The Beatles were surrounded by newspaper headlines on the floor and the "Daily Mail" slogan along with other headlines behind Ringo. Also featured was a huge camera (to signal the media coverage the band was getting at this point) with the brand being "BEATAX". Cute but corny.
Both John and George play their acoustic Gibsons for the promo although obviously the electrics were used to record the song. This promo was first broadcast a month later on December 26 1963.
Both tunes can be viewed commercially on the Apple "Anthology" VHS/DVD box sets. Both songs being performed as well as in interview with Ken Dodd can be seen from a video re-broadcasts on Granada TV in 1984.
I've added a link to the performance for the A-side:


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